Traveling to Tokyo with young children? Finding kid-friendly indoor activities can be a challenge—especially in busy neighborhoods like Harajuku. But if your child loves toys, the Bornelund Flagship Store in Harajuku is a must-visit.
Unlike typical toy stores, Bornelund invites kids to touch, play, and explore toys before you buy them. It’s a relaxing, interactive space designed for toddlers and preschoolers—complete with stroller-friendly aisles, nursing rooms, and even a small café.
In this guide, I’ll share:
- What makes Bornelund special
- The best play zones for young kids
- Tips for visiting with toddlers in Tokyo
Whether you’re traveling on a rainy day or just need a break from sightseeing, this store offers a calm and engaging experience for families.
What is Bornelund?
Bornelund is a Japanese toy brand that curates high-quality, educational toys from around the world. Their Harajuku flagship store is more than a shop—it’s a hands-on play environment.
Here’s what sets it apart:
- Kids can try toys before you purchase them
- Focus on creativity and developmental play
- A calm, welcoming space—not loud or overstimulating
It’s ideal for families with toddlers who need a break from Tokyo’s fast pace.
Location & How to Get There
📍 Address: 1F, Gibraltar Life Harajuku Building, 1-3-12 Jingumae, Shibuya, Tokyo
🚉 Nearest stations:
- JR Yamanote Line – Harajuku Station (Takeshita Exit) – 10-minute walk
- Tokyo Metro – Meiji-Jingumae Station (Exit 5) – 10-minute walk
While it’s about a 10-minute walk from either station, the route is stroller-friendly. The area around Harajuku can be crowded, but Bornelund itself feels like a peaceful retreat.
Highlights: What to Expect Inside
Bornelund Harajuku is all about interactive exploration. Here are the main areas to check out:
① Hands-On Toy Zones
Kids are encouraged to freely explore puzzles, wooden toys, building blocks, and pretend play sets. It’s the perfect environment for tactile learners and curious toddlers.
Best for: Ages 1–5 who love to explore with their hands.
② Miniature Car Play (Siku Toys)
One of the most popular zones features Siku, a German brand known for its detailed toy cars and trucks. My son played here the longest—and we ended up buying his favorite model!
Best for: Car lovers, construction fans, and vehicle-obsessed little ones.
③ Picture Book Corner
A small corner features beautifully illustrated Japanese-language books. Even without reading the text, young kids can enjoy the visuals.
Tip: If you’re looking for English children’s books, check out Kinokuniya (Shinjuku) or Tsutaya Books (Daikanyama).
④ Pretend Play
Kids can try play kitchen and role-play games with pretend food and props.
Best for: Children who love storytelling and imaginative play.
Family-Friendly Features
Bornelund was clearly designed with traveling families in mind. Here’s why it’s a great stop:
Facilities for Babies & Toddlers
- Wide aisles for strollers
- Stroller parking inside the store
- Nursing room and toddler-friendly restrooms
Atmosphere
- Calm, clean, and not overly crowded
- Staff are friendly and welcoming
- A small café corner provides a quiet break
Pro Tip: If Harajuku’s busy streets feel overwhelming, Bornelund is a great place to recharge—especially with young kids in tow.
What to Know Before You Go
✅ Why You’ll Love It
- Kids can try before you buy—fewer regrets!
- Less crowded than big toy chains like Kiddy Land
- Great spot to pick up unique, educational gifts
- Perfect for rainy or hot days when you need indoor options
⚠️ Things to Keep in Mind
- It’s a 10-minute walk from stations—kids may get tired
- Books are in Japanese only
- It’s not a full play center—plan for a 30-60 minute visit
Who Should Visit?
Bornelund is ideal for families visiting Tokyo with children ages 1–6 who:
- Want to combine shopping with hands-on play
- Are looking for indoor, toddler-friendly activities
- Appreciate high-quality, educational toys as souvenirs
If you’re sightseeing around Meiji Shrine or Takeshita Street, it’s a convenient and relaxing add-on to your day.
Final Thoughts: Add It to Your Tokyo Itinerary
The Bornelund Flagship Store in Harajuku is a well-kept secret for families with toddlers. It blends fun, learning, and convenience—all in a calm space that feels made for parents on the go.
🎯 Quick Summary
- 📍 Location: Harajuku, Tokyo
- 👶 Best for: Ages 1–6
- ⏱️ Time Needed: 30–60 minutes
- 🗺️ Nearby: Meiji Shrine, Takeshita Street, Omotesando
Need more kid-friendly spots in Tokyo? Let me know—I’d be happy to share our favorite discoveries!